Reap, a global financial technology provider, has been officially named the Title Sponsor of CUPRA FIP Tour 2025 events promoted by Asia Padel Events (APE) across Asia. This landmark partnership represents a major step forward in professional padel’s expansion, reinforcing the sport’s global reach and competitive ecosystem.
The CUPRA FIP Tour is the official international padel circuit under International Padel Federation (FIP). The CUPRA FIP Tour 2025 will introduce a series of tournaments promoted by APE across Asia, including Hong Kong, Malaysia, Singapore, Japan, and more. With FIP Ranking Points and competitive prize money, these tournaments provide a crucial pathway for professional players to reach the highest tiers of the sport, including Premier Padel.
A Game-Changing Partnership for Padel in Asia
With Reap as the Title Sponsor of the CUPRA FIP Tour 2025 tournaments promoted by Asia Padel Events, the partnership will enable the tour to:
Expand into new host nations, strengthening the presence of padel across Asia.
Attract top-tier international players while creating opportunities for local and regional athletes.
Increase tournament visibility through world-class digital engagement, live streaming, and media coverage.
The 2025 tour calendar includes a minimum of featuring:
Hong Kong – Hosting its first-ever FIP Bronze event on March 12-16, a milestone for the city's padel sporting landscape.
Malaysia – Kuala Lumpur debuts its FIP Bronze tournament on April 16-20, reinforcing its commitment to professional padel development.
Singapore – Marking Singapore’s entry into the CUPRA FIP Tour, positioning the country as a new hub for padel in Asia.
Additionally, Asia Padel Events will organize Challenger Tournaments as parallel events to the CUPRA FIP Tour, engaging recreational and aspiring competitive players. These tournaments will provide local athletes and enthusiasts the opportunity to compete, gain ranking points, and be part of the international padel experience.
A Shared Vision for Growth & Innovation
Alenna Dawn, Founder of Asia Padel Events, shared her excitement about the collaboration, “Padel is one of the fastest-growing sports in the world, and this partnership with Reap allows us to take the sport to new heights in Asia. With their expertise in financial technology and innovation, Reap shares our passion for padel and our vision of expansion, accessibility, and long-term sustainability for padel in the region. Their support as Title Sponsor of Asia Padel Events ensures that we can bring more CUPRA FIP tournaments to Asia, giving players greater opportunities to compete on an international level.”
Kevin Kang, Co-Founder of Reap, emphasized the partnership between Reap and Asia Padel Events, “We are proud to be the Title Sponsor of CUPRA FIP Tour events promoted by Asia Padel Events across Asia. On the padel court, success relies on speed, strategy, and team work —values we share at Reap.
Padel is the fastest growing sport in the world and APE is leading the growth of padel in Asia and making it more accessible to regular players & countries. This resonates strongly with Reap as we merge digital assets with traditional finance to bring connectivity and access to underserved markets."
Building the Future of Padel in Asia
Asia Padel Events is committed to expanding and professionalizing padel in Asia, collaborating with FIP national federations, and key stakeholders to establish a sustainable and competitive professional circuit.
With Reap’s support as Title Sponsor of the Tour, together we aim to grow the sport through nurturing young players, cultivating an ecosystem for players, clubs, and fans, and establishing Asia as a premier destination for padel to foster elite competition and showcase Asian and international talent.
We are shaping the future of padel in Asia and driving its long-term growth on the international stage.
About Asia Padel Events (APE)
Asia Padel Events (APE) is a premier sports management organization focused on expanding padel across Asia. APE is dedicated to organizing world-class CUPRA FIP Tour tournaments paralleled by Challenger tournaments, growing the sport’s presence, and developing talent in the region.
Through world-class tournaments, strategic partnerships, and grassroots initiatives, APE is shaping the future of padel in Asia and driving its long-term growth on the international stage.
For media inquiries: info@asiapadelevents.com
Follow APE (@asiapadelevents) on social media for updates
About Reap
Reap is a global technology provider that enables financial connectivity and access for businesses worldwide. By merging traditional finance with digital assets, Reap is transforming the financial landscape into a more interconnected and interoperable space for efficient money movement. Reap’s corporate cards and payment solutions streamlines financial operations and empowers businesses to scale. Through its APIs, businesses can embed financial solutions such as corporate card issuance and cross-border payments directly into their platforms.
Licensed in Hong Kong since 2018, Reap has expanded globally with employees in nine countries including Singapore, Australia, Malaysia, the Philippines, Mexico, Brazil and more.
For media inquiries:
Christine Cheuk
(Marketing Manager, Reap)
christine@reap.global
Follow Reap (@reapglobal) on social media for updates