Key Highlights
- AIR and Minds by Animoca Brands have announced a strategic partnership with Reap and Pivota to develop identity-powered personalized agentic commerce.
- The partnership aims to integrate AIR and Minds with Reap's agentic payment capabilities and Pivota's structured product data, enabling a Minds AI agent to act on the authority of a verified user, recognize legitimately earned benefits, and complete transactions within pre-approved parameters.
- Under the proposed operating architecture, Reap will facilitate card issuance, generate payment credentials scoped to specific merchants, amounts, and timeframes, apply relevant coupons, and execute the checkout securely.
- The partnership will commence with an initial controlled use case demonstration featuring a single merchant integration.
AIR, the core integration layer connecting applications and AI agents to Moca Chain’s identity infrastructure built by Animoca Brands, and Minds by Animoca Brands (“Minds”), a persistent agentic AI platform, today announced a strategic partnership with Reap, a global stablecoin cards and payments fintech enabling efficient money movement, and Pivota, the commerce decision and order execution layer for AI agents, to develop identity-powered personalized agentic commerce. The partnership aims to integrate AIR and Minds with Reap’s agentic payment capabilities and Pivota’s structured product data, enabling a Minds AI agent to act on the authority of a verified user, recognize legitimately earned benefits, and complete transactions within pre-approved parameters.
Under the proposed operating architecture, AIR will enable users to selectively share verified identity attributes and earned entitlements with their Minds AI agents, allowing these agents to claim applicable offers or access without exposing underlying personal information. Minds agents will interpret user intent and coordinate the purchase journey while leveraging AIR's credentials verification system. Reap will facilitate card issuance, generate payment credentials scoped to specific merchants, amounts, and timeframes, apply relevant coupons, and execute the checkout securely. Pivota will provide the merchant decision and order execution layer, helping agents choose the appropriate product, merchant, and transaction path based on real-time pricing, availability, and merchant capabilities, and orchestrate the resulting order through the merchant’s existing commerce stack.
For merchants, the partnership will allow existing loyalty programs, eligibility rules, and promotional offers to work seamlessly within purchase journeys led by Minds. It will enable merchants to reach and serve qualified agentic users more effectively, without disruptions to their current storefront workflows.
The partnership will commence with an initial controlled use case demonstration featuring a single merchant integration. The use case will show the complete agentic transaction lifecycle: presenting cryptographic proof of eligibility, determining the appropriate product, merchant, and transaction path via Pivota, applying an offer, issuing a scoped payment credential via Reap, and completing authorization for the transaction.
Yat Siu, co-founder and executive chairman of Animoca Brands, said:
“AI agents should not have to interact with digital ecosystems as unverified entities. By combining Minds’ persistent understanding of the user with AIR’s privacy-preserving identity and entitlement infrastructure, we are equipping agents to act with context, consent, and strict parameters. Pivota provides the data and Reap provides the critical payment capabilities required to translate that intelligence into secure transactions. Together, we are building an agentic web where users will retain the value of their identity and reputation across every agent-led interaction.”
Daren Guo, Co-Founder of Reap, said:
"AI agents are quickly becoming a new kind of customer, but the payment layer hasn't caught up. Most agents still can't prove who they represent or what they're allowed to spend. Reap has spent years building programmable card infrastructure for businesses, and agentic commerce is a natural extension of that work. This pilot is an early step toward agents that can transact with the same verified access to offers and benefits a person gets when they shop directly."
Peng Xu, founder and CEO at Pivota, said:
“Product discovery is only the first step in agentic commerce. The harder problem is determining where and how a transaction should actually be executed. Pivota provides the merchant decision and order execution layer that connects agent intent with merchants, helping agents choose the right merchant and transaction path and carry the resulting order through checkout.”
About Reap
Reap is a global financial technology company that enables financial connectivity and access for businesses worldwide through stablecoin-native infrastructure. We transform the financial landscape through more efficient money movement by merging traditional finance with digital assets, bridging disparate economies and connecting key financial markets.
Reap was an early leader in Asia to incorporate stablecoins into our solutions. In 2025, Reap processed billions in stablecoin-funded transaction flows. From stablecoin-enabled corporate cards to cross-border payments, we streamline financial operations and empower companies to scale with our integrated business accounts and embedded finance solutions.
Founded and headquartered in Hong Kong, Reap employs 300 people worldwide.
More information about Reap can be found at reap.global.
About Pivota
Pivota is the commerce index and decision layer for agentic commerce. Frontier models and shopping agents can transact with the top thousand brands; everything below that is invisible to them. Pivota closes that gap — indexing mid-to-long-tail merchants, normalizing their catalog and offer data, and exposing them to agents through a single API.
On top of the index sits Pivota's decision layer, which selects the product, merchant, and execution path most likely to complete: exact-match price routing across stacked promotions and shipping, spec-level substitution, and quality verification. Pivota works alongside existing payment rails rather than replacing them — merchants remain the merchant of record and Pivota never touches funds flow.
Pivota is headquartered in Palo Alto. Learn more at pivota-ai.com.
About Minds by Animoca Brands
Minds by Animoca Brands (“Minds”) is a personal AI that starts with a single message on Telegram or email. No hardware, setup or technical knowledge is required. A Mind remembers a user’s context and selects the right tools for each job, handling work that would otherwise be scattered across multiple applications. A Mind can also be shared with a friend, team or across organizations to help people coordinate and stay ahead of their tasks. Unlike conventional assistants, it does not reset: the more it is used, the more useful and attuned to the user it becomes. To learn more, visit hellominds.ai.
About AIR
AIR provides infrastructure for decentralized identity, money and loyalty through a single modular integration stack for businesses and AI agents. AIR Identity simplifies user acquisition and verification via selective attribute disclosure; AIR Money enables the integration of third-party services for payments, payouts, and settlement; and AIR Loyalty powers programmable rewards with fixed-rate point settlement. AIR extends this same capability to AI agents, granting them scoped, user-defined permissions to execute actions for users and enterprises.
AIR is built by Moca Network, the identity network of Animoca Brands. To learn more, visit air3.com.
About Animoca Brands
Animoca Brands Corporation Limited (ACN: 122 921 813) is a global digital assets leader building and investing in impactful technologies and ecosystems to reimagine future economies through AI and the agentic web. It has received broad industry and market recognition including Fortune Crypto 40, Top 50 Blockchain Game Companies 2025, Financial Times’ High Growth Companies Asia-Pacific, and Deloitte Tech Fast. Animoca Brands is recognized for building digital asset platforms such as the Moca Network, Open Campus, Anichess, and The Sandbox, as well as institutional-grade platforms; providing digital asset services to help Web3 companies launch and grow; and investing in frontier Web3 technology, with a portfolio of over 600 companies and digital assets. For more information visit www.animocabrands.com or follow on X, YouTube, Instagram, LinkedIn, Facebook, and TikTok.
