Key Highlights
- AIR and Minds by Animoca Brands have announced a strategic partnership with Reap and Pivota to develop identity-powered personalized agentic commerce.
- The partnership aims to integrate AIR and Minds with Reap's agentic payment capabilities and Pivota's structured product data, enabling a Minds AI agent to act on the authority of a verified user, recognize legitimately earned benefits, and complete transactions within pre-approved parameters.
- Under the proposed operating architecture, Reap will facilitate card issuance, generate payment credentials scoped to specific merchants, amounts, and timeframes, apply relevant coupons, and execute the checkout securely.
- The partnership will commence with an initial controlled use case demonstration featuring a single merchant integration.
What the partnership aims to do
The partnership between Reap, Pivota and Animoca Brands' AIR and Minds aims to develop identity-powered personalized agentic commerce by integrating AIR and Minds with Reap's agentic payment capabilities and Pivota's structured product data. This would enable a Minds AI agent to act on the authority of a verified user, recognize legitimately earned benefits, and complete transactions within pre-approved parameters.
AIR is the core integration layer connecting applications and AI agents to Moca Chain's identity infrastructure built by Animoca Brands. Minds by Animoca Brands ("Minds") is a persistent agentic AI platform, and Pivota is the commerce decision and order execution layer for AI agents.
Yat Siu, co-founder and executive chairman of Animoca Brands, said:
“AI agents should not have to interact with digital ecosystems as unverified entities. By combining Minds’ persistent understanding of the user with AIR’s privacy-preserving identity and entitlement infrastructure, we are equipping agents to act with context, consent, and strict parameters. Pivota provides the data and Reap provides the critical payment capabilities required to translate that intelligence into secure transactions. Together, we are building an agentic web where users will retain the value of their identity and reputation across every agent-led interaction.”
How AIR, Minds, Reap and Pivota work together
Roles under the proposed operating architecture
Peng Xu, founder and CEO at Pivota, said:
“Product discovery is only the first step in agentic commerce. The harder problem is determining where and how a transaction should actually be executed. Pivota provides the merchant decision and order execution layer that connects agent intent with merchants, helping agents choose the right merchant and transaction path and carry the resulting order through checkout.”
What it means for merchants
For merchants, the partnership will allow existing loyalty programs, eligibility rules, and promotional offers to work seamlessly within purchase journeys led by Minds. It will enable merchants to reach and serve qualified agentic users more effectively, without disruptions to their current storefront workflows.
What the first pilot will show
The partnership will commence with an initial controlled use case demonstration featuring a single merchant integration. The use case will show the complete agentic transaction lifecycle: presenting cryptographic proof of eligibility, determining the appropriate product, merchant, and transaction path via Pivota, applying an offer, issuing a scoped payment credential via Reap, and completing authorization for the transaction.
Daren Guo, Co-Founder of Reap, said:
"AI agents are quickly becoming a new kind of customer, but the payment layer hasn't caught up. Most agents still can't prove who they represent or what they're allowed to spend. Reap has spent years building programmable card infrastructure for businesses, and agentic commerce is a natural extension of that work. This pilot is an early step toward agents that can transact with the same verified access to offers and benefits a person gets when they shop directly."
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