Last updated: March 25, 2026
Artem Naci, CEO of Sarrafe, runs a global digital asset management company (wallet custody, exchange, smart portfolios) with a treasury held entirely on-chain. Running a crypto-native operation at that scale means the gap between holding value and actually spending it isn't a minor inconvenience. It's an operational problem.
Before Reap, every payment cycle meant manual conversions, wire transfers, and corporate cards with no connection to their digital asset stack. Multiple platforms, multiple steps, and constant reconciliation. For a team that moves fast, that infrastructure couldn't keep up.
With Reap Direct, Sarrafe deposits digital assets into their account and issues cards to team members across the organisation. The first time it clicked was when a routine vendor payment went through, funded by the Reap Card, with no conversion delays, no back-and-forth, no manual steps. As Artem put it: "That seamlessness, which sounds simple, is actually extraordinary for a crypto-native company."
The operational change has been significant. Reimbursements are near zero. Payments that previously took days now happen in real time. The team has full visibility into spend across the organization, without a reconciliation trail behind every transaction. Finance went from reactive to just working.
Learn more about Reap Direct.
