Last updated: March 3, 2026
Momchil Dimitrov, Founder of Masterclick, shared a common challenge for performance marketing teams where speed is everything.
As the team expanded, they needed to pay clients and vendors in fiat while holding their treasury in stablecoins. Before Reap, Masterclick had to manually offramp stablecoins to fiat before making payments; a process that was expensive, time-consuming, and required extensive reconciliation when funding campaigns, paying partners, and closing out accounting.
With Reap Direct, Masterclick brought corporate cards and payouts into a single workflow, making it easier to manage recurring subscriptions and operational spend, and to settle partner and vendor payments with clearer tracking. Through Reap's local payment network partnerships, Masterclick reduced reliance on SWIFT rails and could pay international vendors in a cheaper and faster manner.
Within the first month, Masterclick estimates they cut payment overhead by ~40%, saving roughly 6 hours per month, and routine international payments that had taken 3-5 business days started clearing in 1 business day or same day in some geographies. All while using their stablecoins to pay vendors with transparent fees and no additional costs or complex off-ramp operations.
What stood out most was the end-to-end workflow: funding, spending, and paying out in one place, with smooth onboarding and a responsive team when questions came up.
Learn more about Reap Direct.
