The benefit for the buyers
But why would a buyer want to start a payment? There is main reason: so that buyers can take advantage of the administrative and financial benefits associated with using your corporate or personal card for commercial purposes.
1. Improve working capital
Using the BIP, buyers can access the benefit of the deferred payment cycle of a credit card, with extended cash for up to 58 days. If all of your expenses were deferred this way, that means you can use that 58 days of extra cash for flexibility when maybe a customer is slow in paying you. We talk about the benefits of this cash flow in this post.
2. Simplify payment processes
No more managing payments over writing paper cheques, keeping track of which invoices have been paid or not, finding mailing addresses and sending international telegraphic transfers. You can now pay expense with a card on a laptop, tablet or phone, even internationally.
3. Earn rewards and rebates
When you spend on the card for expenses, take advantage of the travel miles and reward schemes that come with you card. For example, a paying HKD 20,000 in rent on a Standard Chartered AsiaMiles Mastercard will get you 5,000 AsiaMiles that you can use for your next trip to Bali.
What’s in it for suppliers?
With BIP, the transaction process for the seller is reduced to two simple functions — (1) sending the invoice and (2) receiving the payment. It can’t get any easier than that.
1. Straight through processing for simple collection
With BIP, the seller does … well … nothing, except for having a bank account to collect the payment.. Aside from sending a bill (invoice) to the buyer, which usually occurs regardless of the payment medium.
2. Detailed data on inward payments
Automated and detailed remittance data speeds up reconciliation process, all information that can be found on a bank statement. Suppliers no longer need to call you, the buyer, to find out if you’ve mailed a cheque anymore, or if you wrote the invoice number in the memo field.
3. Reach more customers with flexible payment methods
By providing the option of credit card payments to buyers, suppliers are able to broaden their reach, especially as it relates to international customers. Buyers who are strapped for cash or who do not have access to a bank account can take advantage of the global credit card network and get access to different suppliers.
Where has BIP been?
Given that there are benefits for both buyers and sellers, why haven’t we seen more of this model? Well actually this model has actually been around for some time. In North America, as well as Europe, the ability to pay directly with BIP is well established and enables growth for many small businesses to improve their payment process and access cash flow. Established and trusted platforms such as Plastiq and Billhop have been serving businesses for many years.
And now Reap wants to provide the same ability to pay for SMEs here in Hong Kong and Singapore. Our platform is available now, so there’s no better time to sign up for free and try it out to see how it can change your business
Reap isn’t just a better way to pay, it’s a better engine for driving profits from better cash management, reducing expenses and errors associated with paper payment processing, simplifying reconciliation and improving efficiency.